The charity and giving landscape is ever changing. Research and new technologies are constantly offering up more efficient and reliable ways to make every cent, pence or pound work better. Closer oversight has meant that charities need to maximise the amount of money going directly to the cause in question. From dropping change into a […]

If you’re thinking of having your own lottery it’d be useful to know who might play it. It is valuable to know which demographics are likely to support you. Knowing about age ranges, gender and socio-economic group should inform your marketing choices. The introduction of the National Lottery really brought lotteries in general into focus […]

What Is A Lottery? Make A Smile are here to help out with lotteries for your charity but there are other varieties of lottery that can run legally in the UK. A lottery is a fun way of raising money that works. Everyone wants a chance to win and if the cost of entry is […]

We asked one of great volunteers, Richard, some quick questions so you can get to know him a bit. Our volunteers work tirelessly for Make A Smile and we wouldn’t be able to function without the support of people like Richard and his colleagues.   What’s your background? I have run my own business as […]

1. trust Be part of a charity lottery network to gain trust. When potential players of your lottery see the other established charities that are using the lottery provider they are more confident in the integrity of the product. Being linked to other brands has plenty of positive benefits. The web of links that will […]